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Universal Times Magazine > Blog > Other Business News > Ashneer Grover Calls Out Shark Tank’s Misuse Of His Name
Other Business News

Ashneer Grover Calls Out Shark Tank’s Misuse Of His Name

Shweta
Last updated: 2024/01/30 at 8:42 AM
Shweta
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In the world of reality television, drama often extends beyond the on-screen pitches and negotiations. Recently, former Shark Tank India judge Ashneer Grover took to social media to address a peculiar issue – the show’s alleged use of his name to boost YouTube views. The Third Unicorn founder, known for his candid remarks and popularity on the show, voiced his concerns about the usage of the hashtag #AshneerGrover in videos where he wasn’t part of the judging panel. This revelation has sparked a conversation about the dynamics behind the scenes and the enduring impact of Grover’s charismatic presence on the show.

Contents
The Rise and FallBehind the ScenesTaking a DigLessons Learned

The Rise and Fall

Ashneer Grover, once a prominent face on Shark Tank India during its first season, saw his journey on the show cut short due to a fallout with his former company, BharatPe. Despite the professional setback, Grover’s popularity among the show’s audience continued to soar. Fans clamored for his return to the panel, fascinated by his straightforward approach and the catchphrase “Doglapan,” which he popularized during his stint. The term, roughly translating to duplicity or fakeness, became a favorite among viewers and even led to Grover penning a book titled Doglapan.

Behind the Scenes

The controversy surrounding the use of #AshneerGrover in the show’s YouTube videos raises questions about the extent to which reality shows leverage personalities to generate views. While it’s not uncommon for shows to capitalize on the popularity of former participants, Grover’s case underscores the blurred lines between on-screen narratives and the personal brands that emerge from such platforms.

Taking a Dig

Ashneer Grover, known for his unfiltered opinions, hasn’t shied away from taking jabs at the show since his departure. From sly comments about an expanded judging panel to suggestions about the financial integrity of the investment promises made on air, Grover’s post-Shark Tank remarks have kept fans intrigued. His tweet proposing that the sharks deposit money in escrow before shooting highlights the practical challenges faced by entrepreneurs featured on the show.

Lessons Learned

As the saga unfolds, Grover’s experiences offer lessons about fame, controversy, and the delicate dance between reality and perception. His journey from being a Shark Tank India judge to a social media sensation underscores the power of authenticity and the enduring impact a personality can have on a show’s legacy.

The Ashneer Grover saga with Shark Tank India adds another layer to the complex world of reality television. The use of his name in hashtags, the ongoing banter on social media, and Grover’s unfiltered commentary keep the audience engaged even after his departure from the show. As viewers, we are left to ponder the dynamics between the reality presented on-screen and the reality behind the scenes, reminding us that sometimes, the most compelling drama is not scripted but found in the unfiltered voices of those who once graced our screens.

–Pragya Damani

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Shweta January 30, 2024 January 30, 2024
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