The Flipkart Group on Tuesday said it has acquired ANS Commerce, a full-stack ecommerce enabler that helps brands sell online. The deal is expected to close in the second half of 2022, subject to customary closing conditions.

Through this acquisition, Flipkart said it is continuing its efforts to strengthen the Indian ecommerce ecosystem by investing in the capabilities of technology enablers that will address the needs of the rapidly growing and evolving digital retail market in India. Post the acquisition ANS Commerce will continue to operate as an independent business under its existing leadership team.

In an explanation shared by the organization, Ravi Iyer, Senior Vice President and Head – Corporate Development at Flipkart, said, “Our relationship with ANS Commerce began last year when they were essential for Flipkart’s tech startup gas pedal program Flipkart Leap and we are satisfied to invite the group to the Flipkart Group.”

He added “At Flipkart, we are focused on creating and supporting the web customer environment, including creating and empowering mechanical advancement that helps drive the Indian computerized economy. Our endeavors center around guaranteeing that organizations, including MSMEs and more modest brands, can use the open doors that online business offers, to offer more prominent benefit and more profound encounters for Indian clients who are quickly taking on advanced trade.”

“As Indian internet business develops, we see trendy brands constructing direct associations with their clients. We’re eager to bring new SaaS administrations through ANS Commerce, to help Indian brands on their D2C excursion and anticipate sending off new industry-driving SaaS administrations to organizations embracing digitisation,” said Anand Lakshminarayanan, Senior Vice President, Shopping Experiences and Commerce Cloud, Flipkart.

Sent off in 2017, ANS Commerce assembled a full-stack presenting for brands across the worth chain, including brand-store tech, execution advertising tech and administrations, commercial center mixes and warehousing, and offices support abilities.

It works with in excess of 100 clients across ventures, mid-market, and D2C brands in various classifications, assisting them with changing to advanced business.

“ANS Commerce was created to enable businesses to leverage the massive opportunity of ecommerce in India. Over the past few years, we’ve seen a dramatic change in consumer behaviour, and as a result, brands have also pivoted in their approach on how to engage with consumers. 

We are pleased to now be associated with the Flipkart Group, as we continue our efforts to help brands leverage the power of technology to reach customers and deliver further value,” said co-founders Vibhor Sahare, Amit Monga, Nakul Singh, and Sushant Puri.

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