Walmart-owned Flipkart on Wednesday introduced an augmented reality (AR) capability on its app Flipkart Camera that will provide an immersive ecommerce experience to its customers.

A Flipkart statement said the new offering will enable buyers to ‘imagine’ to ‘experience’ what a product will actually look like before making a purchase.

According to the e-commerce company, in categories such as furniture, luggage and large appliances – where customers need to estimate the size and fit of a product and understand its aesthetics before making a purchase decision – they need to have a view of the products, Can be 3D experience. using flipkart camera.

In fact, this capability will give shoppers confidence in the beauty category as it makes it possible for them to virtually try out products before making a purchase decision.

Jayandran Venugopal, Chief Product and Technology Officer, Flipkart, said, “At Flipkart, we are relentlessly working towards making ecommerce an inclusive and immersive experience for customers. This technology has far-reaching applications and can enhance the customer experience manifold, while also helping customers find the right product. ”

The rapid adoption of smartphones has led to the use of Augmented Reality among consumers. According to a Gartner report, Gen Z and Millennials are seeing increasing demand for AR and VR features, with 30 percent of sample locations looking to incorporate more AR/VR capabilities into their shopping experience.

Flipkart has taken several initiatives to make online shopping easier. It has introduced a voice assistant, which enables making purchases in audio and non-English languages.

Launched in 2007, Flipkart offers 150 million products in over 80 categories to its over 350 million registered customers.

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