Homegrown ecommerce marketplace Flipkart on Monday introduced SuperCoin Pay where customers will be able to pay up to 100 per cent of their bill value across more than 5,000 partner stores (online and offline) using only SuperCoins.
It had recently introduced SuperCoin Exchange which allows customers to exchange their SuperCoins into the partner brand’s Rewards points and vice versa, to make purchases at the store.
What is SuperCoins?
It is an additional service provided by the company which is designed to provide rewards and benefits to millions of customers who shop on the platform.
Through SuperCoin Pay, partner stores across fashion, grocery, food & beverages, travel and health & wellness can register themselves and begin accepting payments through SuperCoins.
Users have earned over a billion SuperCoins on Flipkart to date. However, the program has not been quite successful, simply because there are not a lot of avenues to exchange your SuperCoins.
How to use?
The users will have to open the Flipkart app and than click on SuperCoin Zone, scan the QR Code displayed at the store and enter the bill amount, Select “Pay with SuperCoins” and enter the OTP to redeem the SuperCoins and pay the balance amount with Netbanking, Cards or UPI.
Users can then show payment code at the cash counter and collect the purchased item.
Benefit
The major benefit is that it will continues to give any shopper access to its Rewards programme, which has never been behind any paywall.
Comment from Vice President
Prakash Sikaria, Growth and Monetisation, “Over the past year, SuperCoin has developed into a highly successful rewards programme, with over 10 billion SuperCoins earned by millions of Flipkart customers.
Building on this success and with the intention to create a larger and more inclusive ecosystem, we are thrilled to announce the launch of SuperCoin Pay.
The lines between online and offline shopping are becoming increasingly blurred, and our intention is to make the consumers’ shopping experience more rewarding, no matter where they shop.
Being a part of the SuperCoin programme enables our partners to reap the benefits of Flipkart’s 300 million customer base through a truly integrated rewards initiative.”
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