Premium German footwear brand Birkenstock has announced a partnership deed with Seva Group to enter in the Indian Market through with its maiden retail store in the megapolis.
The first physical store of Birkenstock footwear will come up later this month in Bengaluru, Seva Group said in a statement.
About Company
Birkenstock is a globally renowned open footwear brand. Its shoes and heels for men, women and children are priced between₹2,009 and ₹17,999.
The brand has been around for decades and has always accepted new fashion trends with open arms.
Seva Group, is into automotive retail sector, that entered consumer product retailing in 2012 with Element Retail.
Along with Birkenstock, the group also has a long list of tie-ups with many leading brands in the world such as Maruti, Honda two-wheeler, Apple, Speedo, Asics, and Giant bicycles.
Offering Ranges
The store will provide a wide collection for men, women and children. With this store, the traditional German brand will officially enter the offline market.
Comment from MD
Aditya Bafna, “We are excited for our journey ahead with the leading brand in the market.
We expect to take this partnership in the true spirit and make the most of the booming, brand-compatible retail environment that we are currently facing.
Our strong customer base that demands genuine quality will be beneficial for both the brand and the group.”
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