Global Roti Day, organised by the Vishalakshi Foundation, is an annual event focused on addressing hunger and fostering societal change. Initiated in 2022, the event aligns with the foundation’s mission of a “Zero Hunger” society, where no one should sleep on an empty stomach. Held in September each year, it is more than a march; it is a powerful statement of solidarity, involving volunteers, students, NGOs, and influencers who come together to distribute food and raise awareness about hunger and malnutrition.
However, the success of such a large-scale event relies heavily on collaboration, partnerships, and sponsorships. The Vishalakshi Foundation works closely with its sponsors to ensure that the event not only leaves a lasting impact but also promotes the organisations and individuals supporting the cause. The deliverables expected from sponsors are critical to the event’s success. These include “funds to cover logistical and organisational costs”. Financial support enables the foundation to manage essential aspects of the event, including transportation, food distribution, and volunteer coordination, ensuring the smooth execution of the march.
In addition to financial backing, “ in-kind sponsorships ” play a crucial role. These may come in the form of meals, T-shirts, and caps for the volunteers and participants. Such items help create a cohesive and professional appearance during the event, allowing participants to stand out and making the message of the march more visible to the public. In-kind contributions not only support the logistics of the day but also symbolise the sponsors’ commitment to the cause, helping volunteers feel more connected to the mission they are advocating for.
Another major expectation from sponsors is “promotion through social media platforms”.This form of digital support is invaluable in spreading the word about Global Roti Day, encouraging participation, and raising awareness about the issue of hunger. By promoting the event through their social media channels, sponsors can help reach a larger audience, inspiring more individuals and organisations to join the cause.
In return, the Vishalakshi Foundation offers significant deliverables to its sponsors. First and foremost, sponsors receive “promotion through the foundation’s own social media channels”. The foundation highlights its sponsors’ contributions, ensuring they are recognized for their support. This promotion helps sponsors gain visibility within the foundation’s large network of volunteers, participants, and followers who align with its mission.
Additionally, sponsors benefit from “prominent banner placement” during the event. Their logos and names are displayed on banners carried by volunteers throughout the march. This visibility allows sponsors to be associated with a positive, impactful movement that is widely covered by media and supported by influential personalities, further amplifying their reach.
The terms of sponsorship are flexible, allowing organisations to contribute in ways that align with their capabilities. Whether through financial support, in-kind donations, or promotional efforts, sponsors play an essential role in ensuring the success of Global Roti Day. The Vishalakshi Foundation recognizes this and provides valuable returns through visibility, promotion, and association with a meaningful cause.
Global Roti Day is much more than a charitable event; it is a collaborative movement that brings together organisations, individuals, and volunteers with a shared goal of eliminating hunger. The deliverables expected from sponsors—funding, in-kind support, and promotional efforts—are integral to the success of the event. In turn, the Vishalakshi Foundation ensures that sponsors are given the recognition and promotion they deserve, creating a mutually beneficial relationship that contributes to the greater good of society.
(Except for the headline, this story has not been edited by Universal Times Magazine staff and is published from a syndicated feed.)
