Dubai, The International Cricket Council (ICC) has announced Indian edu-tech company BYJU’s as its global partner for 3 years from 2021 to 2023.
Role in Partnership
As a global partner, BYJU’s will have extensive in-venue, broadcast, and digital rights across all ICC events.
It will work closely with the ICC to deepen engagement with fans through the creation of innovative campaigns.
In August 2019, the company became the official jersey partner of the Indian cricket team.
Comment from ICC Chief
Manu Sawhney, “We are excited to have BYJU’S on board as one of our global partners and look forward to having a great innings together.”
“Cricket is a sport where resilience, perseverance and conviction are crucial qualities and the partnership with BYJU’S will allow that to be fostered by a wider audience both young and old.”
Comment from CEO of BYJU’s
Byju Raveendran, “Sports is a big part of life for most Indians and cricket, in particular, holds a very special place in our hearts.
“It is a matter of pride for us as an Indian company to represent our nation on a global platform like this. Just as cricket inspires billions across the world, we too as a learning company hope to inspire the love of learning in every child’s life.”
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