McDonald’s on Tuesday said it is selling it’s tech company it acquired roughly three years ago to Mastercard for an undisclosed amount.
The fast-food chain had bought Dynamic Yield, which specializes in personalization and decision logic technology, in 2019, in a bid to personalize its drive-thru experience.
About deal
The deal with Mastercard will allow Dynamic Yield to scale its technology to other third-party businesses, the companies said.
McDonald’s added that it will continue to work with Mastercard and Dynamic Yield to keep scaling the tech at its locations.
The deal is expected to close in the first six months of next year.
Comment from McDonald
“Digital technology remains a key part of McDonald’s growth plan, Accelerating the Arches, to optimise and personalise the restaurant experience, no matter how customers choose to enjoy McDonald’s,”
“The investments we’ve made in digital, including our acquisition of Dynamic Yield and the deployment of its technology to kiosks and drive thrus, have already allowed us to improve the customer experience and enhance the ordering process in several markets across the world.”
Impact on stock
McDonald’s shares were up less than 1% Tuesday morning, as Mastercard’s stock rose nearly 2%.
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