Billionaire Mukesh Ambani’s Reliance Retail Ltd plans to embed its e-commerce retail business app JioMart into WhatsApp within six months.
The move will keep WhatsApp users from leaving the app and will allow them to order products from one platform.
Benefit
Around 400 million users of India’s most popular messaging service can order products without leaving the app.
Also, It will empower nearly 3 crore small Indian Kirana shops to digitally transact with every customer in their neighbourhood.
Aim
Ambani is trying to wrest a bigger share of India’s retail market, estimated to reach $1.3 trillion by 2025. Reliance is already India’s biggest offline retailer. –HT
Creating competition
The newly lauch service will create a tough competition in the online retail market segment and directly pose a serious challenge to Flipkart and Amazon’s domination in India’s fast-growing online retail market.
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