Royal Enfield on Friday announced it has commenced operations in Japan for the first-time ever and that it has opened its first stand-alone, flagship store in the capital city of Tokyo.
Which model it will offer?
Royal Enfield will offer five of its motorcycles in Japan, including Bullet 500, Classic 500, Himalayan, Int 650 and the Continental GT 650.
The flagship store in Tokyo will offer these bikes, apart from apparel, accessories, spares and service.
Comment from CEO
Vinod Dasari, “We have not just pioneered and led, but also expanded the mid-size segment in India and across the world. We see a clear opportunity to be able to do the same in Japan as well.”
“Japan has an evolved motorcycling ecosystem and a matured riding culture. Not just our motorcycles, but our complete range of purpose-built apparel and accessories will also cater to the riding enthusiasts in the country.”
Comment on Business Plan
Vimal Sumbly, Head of Business – APAC markets, “Royal Enfield has become a very important player in the global midsize motorcycle market by re-inventing this space with motorcycles that are evocative, engaging and great fun to ride.
We are delighted to be formally entering Japan, which happens to be one of the key motorcycling destinations for avid motorcyclists around the world.
Together with our distributor, PCI Co. Ltd., we are going to build a bigger, more exciting motorcycle community in Japan.”
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