Leading shoe maker, Bata Shoe Organization has appointed its India chief executive officer Sandeep Kataria as its global CEO.
becoming the first Indian to take up the job at the over 120-year-old shoemaker.
Kataria’s appointment has been announced with immediate effect
About Company
Founded in 1894, Bata is a family-owned business selling more than 180 million pairs of shoes annually in 5,800 stores and producing locally in 22 Bata-owned manufacturing facilities across five continents.
Bata operates in more than 70 countries and has 35,000 employees.
In India, Bata sells about 50 million pairs every year and serves 120,000-plus customers every day.
Who is Kataria?
Kataria was previously the CEO of Bata India.
Now, He takes over from Alexis Nasard, who is stepping down after almost five years in the role.
New Role
Kataria will oversee operations in 70 markets where the Lausanne, Switzerland-headquartered Bata retails footwear.
All about work experience
Kataria joined Bata in August 2017 as its chief executive officer after serving as chief commercial officer at Vodafone.
In his nearly twenty-five year-long career, the IIT-Delhi alumni, has worked across large consumer-facing businesses including Hindustan Unilever where Kataria spent nearly two decades across India and the company’s global sites.
He also worked with Yum! Brands that runs the popular KFC, Pizza Hut and Taco Bell restaurants as CMO and earlier general manager—roles he held in India and overseas respectively
Comment from Chairman
“I would like to congratulate Sandeep on his well-deserved promotion.
Over the past few years, the India team has delivered exceptional growth in footwear volumes, revenues and profits, and has strengthened Bata’s customer measures in a highly competitive footwear market.
The Bata Group and Bata India both stand to benefit greatly from Sandeep’s extensive experience,” Ashwani Windlass.
In return sandeep expressed
“I am honoured to accept this new appointment and excited by the journey ahead of us. Bata is a brand with an enviable reputation for high quality, affordable footwear.
I have been privileged to be part of Bata’s success in India and I look forward to building further on our proud, more than 125-year history as shoemakers to the world.
While 2020 has presented unique challenges, the appeal of our brands and the passion of our people provide every reason for confidence regarding our prospects in the years ahead.”
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