Yes Bank today announced its partnership with Aditya Birla Wellness Private Limited for the new launch of ‘YES BANK Wellness’ and ‘YES BANK Wellness Plus’ Credit Cards.
Aim
As consumers face new realities of home-schooling of children, working from home, and lack of physical contact with loved ones and colleagues, this is an innovative step to encourage and promote self-care, mental and physical well-being. —MINT
Benefit
Consumers can now enjoy the bouquet of complimentary health benefits by simply registering on the Aditya Birla Multiply App.
The mobile app allows consumers to avail complementary benefits such as annual health check-up, round the clock doctor or counsellor helpline, in-studio or home based workout sessions, personalized diet plans, among others, right at their fingertips. — Mint
Comment
Rajanish Prabhu, business head – credit cards and merchant acquisition, “This card has been designed keeping the holistic wellness needs of consumers in mind and it is a compelling value proposition.
YES BANK and Aditya Birla Wellness will leverage each other’s technology capabilities and strong customer connect to grow our business from this attractive and new market segment.” –Mint
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