Yes Bank has announced its partnership with VISA as a payment processor to enhance a new line of vertical Debit cards under the E-series.
This will increase payments efficiency for salaried and Yes First account holders.
till date, Yes Bank debit cards have existed on Mastercard and RuPay platforms, but with the new launch, customers can get VISA-branded debit cards as well.
Benefits
The benefits offered with each card range from reward points for minimum spends and airport lounge access, along with golfing access and an emergency card blocking option with a single phone call or SMS.
Some of these features are currently offered to members of YES BANK’s banking programs, YES Premia and YES FIRST.
It also offers a measure of choice to cardholders to become eligible for a higher card variant, for a fee.
Improved Safety
The card number and CVV details have been discreetly placed at the back which will improve security by making it less easy to capture these details while using it at ATMs or POS terminals.
Comment from COO
Anita Pai, Chief Operating Officer, “We are pleased to collaborate with VISA for enhancing user experience.
The upgrade is part of the Bank’s vision to offer payment solutions that not only bring the world’s best payments experience, but also a step towards India’s cashless transformation.
The E-series is yet another endeavour by Yes Bank towards enabling wider access to secure and convenient payment services.”
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