The annual consumer spend across ITC’s 25 mother brands in the non-cigarette FMCG space has crossed Rs 19,700 crore in the financial year ended March 2020, with Aashirvaad atta, Sunfeast biscuits, Bingo! chips, and Yippee! noodles accounting for more than 71 per cent. The firm’s annual report mentioned that Aashirvaad had an annual consumer spend of more than Rs 6,000 crore, Sunfeast was at Rs 4,000 crore, Bingo! Rs 2,700 crore, and Yippee Rs 1,300 crore. In the previous year, the consumer spend was Rs 18,000 crore.
In pure FMCG business, HUL is considered to be the biggest in India. ITC’s new FMCG business had recorded consumer spent of Rs 14,000 crore three years back recording over 40% growth. Yieppee and Aashirvaad continue to be the growth drivers for ITC in the segment as both recorded more than 30% growth in consumer spends on them in the last one year. Aashirvaad has grown to Rs 6,000 crore brand from Rs 4,500 crore while Yippee! recorded Rs 1,300crore consumer spends from Rs 1,000 crore last year.
According to ITC, Aashirvaad remains the market leader in branded atta segment, Bingo! is numero uno in Bridges segment of snack foods (No. 2 overall in snacks & potato chips), Sunfeast is No. 1 in the cream biscuits segment and YiPPee! remains No. 2 in noodles business.
In the fourth quarter last fiscal, its non-cigarette FMCG business registered 2.8% year-on-year fall in its revenue to Rs 3,183.5 crore, while gross revenue witnessed a fall of around 6% y-o-y. The non-cigarette business includes branded packaged foods, education and stationery products, personal care products, safety matches and agarbattis, and apparel.
