Nykaa Fashion, the multi-brand fashion e-commerce platform, announced the acquisition of online jewellery brand Pipa Bella. Nykaa Fashion aims to expand its jewellery category to offer fashion jewellery and accessories, a statement said.
Pipa Bella will continue to offer its services on its own website and also extend this functionality as a consumer brand under the Nykaa Fashion portfolio, it added.
About Company
Pipa Bella is one of the fastest-growing E-Commerce players specialising in trendy jewellery. The company started its operations in 2012, and has since grown manifold. With over 1000+ styles, they are coveted by fashion bloggers and celebrities alike.
Nykaa was founded in 2012 by entrepreneur Falguni Nayar and has expanded into an omnichannel lifestyle retailer with over 17 million monthly active users, 70+ stores across India, fulfilling over 1.5 million orders a month, with 2500+ brands and 700,000+ products available through its website, app and stores.
Comment from Pipa Bella
Ms Shuchi Pandya, Founder – “Pipa Bella has always been a customer-centric brand, focusing on premium design at reasonable prices.
This association will allow Pipa Bella to reach a larger customer base and leverage the massive number of users visiting Nykaa Fashion every month.”
Comment from Nykaa Fashion
Ms Adwaita Nayar, CEO, – “We have seen a rising trend of personalised minimalistic and premium fashion accessories in the Indian market. At Nykaa Fashion, we strive to bring the best quality and variety of such products to meet the demand of the audience.
We are excited to have Pipa Bella on board as the brand reflects our vision to always stand for good quality and well-curated designs at accessible prices.
Our aim is to extend the brand’s core signature design to a much larger landscape by becoming a full range accessories label.
We believe that there is a strong opportunity to provide premium fashion jewellery with contemporary design and functionality at the core of the customer experience.”
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